SEARCH ENGINE OPTIMIZATION...
You now have a website / page and it looks really great, the web design company has done a great job or maybe you designed the website yourself, in that case well done!
Having a good looking website with good looking pictures and animation surely does add that little extra to your website but is it searchable?
In other words if you went to a major search engine such as Google and typed in your company / website name or more importantly a specific keyword / phrase from your website regarding your business / service does it appear on the Google results page?
i.e> if you have a Hairdressing Business based in Durban and typed in "Hairdressers in Durban" does YOUR Business show up on that page?
Search engine optimization is vital to your website!
Search engine optimization (SEO) is the art of creating Web pages that will rank high in search engine returns. SEO is accomplished by optimizing certain sections or "elements" in the HTML coding of each page. These sections are specifically read by search engines and, depending on the level of optimization, can create a greater likelihood of free referral traffic.
There are several methods and opinions about how a web page should be optimized, and much will depend on the type of site, its content, purpose and competition, if relevant. In general search engine optimization relies heavily on the proper use of keywords and keyphrases that describe the site's content.
Having a website or a good looking designed website without paying careful attention and detail to SEO is like having a rare collectors item car and parking it in your garage. Nobody will get to see the car and make inquiries unless you take them to your garage!
Our team of website developers follow a structured course when developing your website. We develop websites that are optimized for search engines, we want potential customers to find your business and to place that order. We submit your website to the major search engines at no charge (T's and C's Apply).